Alitalia’s Marketing Strategy and Cipolla’s Third Law on Stupidity

If you book the Alitalia’s cheapest fare on a flight it might happens (twice in two weeks, to me) that you aren’t entitled to get a decent quantity of miles for the Mille Miglia frequent flyer programme and mandatory given an (often) uncomfortable seat. This Ryanair-like attitude (everything is an optional) might make sense for … Continue reading Alitalia’s Marketing Strategy and Cipolla’s Third Law on Stupidity